Cartwright Associates
PROJECT MANAGEMENT SERVICES

Wales Coast Path Adventure Activity & Tourism Consultancy

Cartwright Associates were commissioned to carry out a marketing review of the existing marketing strategy and marketing efforts currently employed on the Wales Coast Path since its launch.

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WALES COAST PATH MARKETING REVIEW 2014

Partnered by Black Bear Tourism Services and Aqua Marketing. Cartwright Associates were commissioned to carry out a marketing review of the existing marketing strategy and marketing efforts currently employed on the Wales Coast Path since its launch. The review was commissioned by Natural Resources Wales and required:

  • Stakeholder consultation
  • Research, review & audit
  • Online user surveys & feedback
  • Technical & strategic review
  • Project management
  • WCP route knowledge
  • Sector and market knowledge
  • A move from paper to digital marketing
  • Identifying funding opportunities
  • An action plan
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Key outputs: Our recommendations for the establishment of a WCP National and Regional Stakeholders Forums was implemented by the client in 2017. A major positive step forward in the future management and promotion of the WCP.

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