MTB DIGITAL COMMUNITIES FEASIBILITY
Cartwright Associates partnered by Black Bear Tourism Services were commissioned to carry out a feasibility study by Natural Resources Wales, researching the feasibility of a sustainable online Mountain Bike Digital Community for Wales. Our work included and required:
Stakeholder consultation
MTB sector knowledge
An understanding of the principles of sustainable digital communities
Understanding and knowledge of the existing MTB community in Wales and its stakeholders
Website and app development
Website revenue generation
Managing digital surveys
Research and statistics analysis
Consulting with national and regional MTB area promoters in the UK
Option appraisal
Business planning
Cash flow forecasts
Capital funding opportunities
Action plan
This resulted in a 300 page study being delivered and the content being used to underpin an E4G funding bid from the E4G Digital Marketing Fund. This funding enabled the revamp of Wales official MTB website MBWales (see photograph above - MBWales homepage) and an additional marketing budget for digital content.
