DEE VALLEY ACTIVE
Partnered by Black Bear Tourism Services, we were commissioned by partners Cadwyn Clwyd and Denbighshire County Council AONB Team to look into the viability of an innovate single point of sale website for Dee Valley Active (DVA). The aim being to generate an increase in sales, attract a new customer base and share resources to market more effectively.
Dee Valley Active is a cluster of around 15 outdoor outdoor activity operators working together as Dee Valley Active, in association with the Clwydian Range and Dee Valley Area of Outstanding Natural Beauty (AONB) Team. They are a local community forum for the promotion of Outdoor Adventure Tourism to the Dee Valley area in North Wales.
Our work involved:
- Research
- Sector knowledge & contatcs
- Horizon scanning trends
- Consultation with activity providers
- Interviews with key stakeholders
- Investigate issues & solutions
- Identify hosts & compatible platforms
- Demonstration POS web site
- Option appraisal
- Cost benefit analysis
- Fully costed business plan
- Recommendations
